Contact +1 615 462-4335

Privacy Policy

Data Protection Declaration

Your privacy is important to us. So we at BGS technic KG take compliance with data protection regulations seriously. Below we would like to inform you about the purposes for which your data is collected and used and how you can exercise your rights. You can access and print out the data protection declaration at any time via the "Data protection" link at the bottom of each page.

Our EDP systems are protected by technical and organisational measures against access, change or distribution of your data by unauthorised persons, as well as against loss and destruction.


Name and contact details of the body responsible

BLEFA Kegs Inc.

Data Protection Officer: Mr. Frank Kufeld

182 Jefferson Pike

37086 La Vergne, Tennessee, USA

Telephone: +1 615 462-4335



Contact details of the data protection officer

If you as a customer or employee have any questions about the data protection handling of your data, you have two ways to get your questions answered or to submit your request:

- for general questions about data protection and information, please contact BLEFA GmbH, Email: with precise details of your question and your contact address.

- for special questions you can also contact the data protection officer directly and confidentially at any time (see above)


Purpose and legal basis of data processing

We store your data only for the fulfilment of your requests, the fulfilment and processing of contracts (including payment processing and, if applicable, credit assessment) and our own advertising purposes. The processing is carried out on the basis of the current data protection laws.

If you have an enquiry, are getting is to prepare an offer or are concluding a contract with us, we will process your personal data. Depending on the type of contract, this will include your surname(s), first name, address, email address, telephone number/fax number, birth date/place, bank data and VAT ID, if applicable. We store and process this data in our customer administration for the fulfilment and processing of the contract as well as for our own advertising purposes. Your data may be forwarded to our sales partners (official dealers), responsible sales representatives or country representatives to enable faster processing. Your data will not be passed on to any other third parties.

Only authorised employees of BLEFA GmbH have access to the data in our customer administration. BLEFA GmbH data management is based on the protection of the legitimate interests of BLEFA GmbH and facilitates compliance with data protection regulations on data accuracy and data transferability.


Use of cookies

We use cookies on our website to make using our web pages easier for you. Cookies are small text files that are stored on your hard drive for the duration of your visit to our website and are deleted again when you are finished using the browser, depending on the setting of your browser program. Storing cookies can be switched off or deactivated in your browser’s settings. Session cookies are automatically deleted when you close your browser. Persistent cookies survive when the browser is closed.


Usage of the website contact form

The personal data that you make available to us in the context of this contact inquiry will only be used for the answering of your inquiry and/or establishment of contact and for the associated technical administration. The data will not be passed on to third parties.

You have the right to revoke the consent given by sending the form with effect for the future at any time. In this case your personal data will be deleted immediately.

Your personal data will also be deleted without your revocation if we have processed your request or if you revoke your consent to its storage. This also happens if the storage is inadmissible for other legal reasons.


Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer to help to analyze your use of the website. The information generated by the cookies about your use of the website (including your IP-address) will be transmitted generally to a server in the United States and will be stored there. In case of activating the IP-anonymization on this website, your IP-address however will be shortened before from Google within the member states of the European Union or in other contracting states of the agreement for the European Economic Area. Only in special cases will be transmitted to the server of Google in the United States the whole IP-address and shortened there. On behalf of the operator of this website Google will use this information to evaluate the use of the website, to compile reports about the website activities and to provide the website operator with further services regarding the use of the website and the internet. The transmitted IP-address from your browser within Google Analytics will be not combined with other datas from Google. You can avoid a storage of the cookies by adjusting your browser software accordingly; however we inform you that in this case it is possible that you can´t use all functions of this website totally. Furthermore you can prevent the storage of datas which are generated by the cookie and thus obtained by your use of the website (incl. your IP-address) to Google as well as the information processing of this datas by Google when you download the available browser-plugin with the following link ( and install it. Further information for this you will find under respectively under (common information to Google Analytics and data protection). We point out that on this website Google Analytics was extended by the code „gat._anonymizeIp()“ to guarantee an anonymized recording of IP-addresses (so called IP-Masking).

We also use Google Analytics reports on demographic characteristics that use data from Google's interest-based advertising and visitor data from third parties (e.g. age, gender and interests). This data cannot be traced back to a specific person and can be deactivated at any time via the display settings.

This is also where our legitimate interest in data processing lies. The legal basis for the use of Google Analytics can be found in § 15 Para. 3 TMG and Art. 6 Para. 1 lit. f DSGVO. Sessions and campaigns are terminated after a certain period of time. By default, sessions are closed after 30 minutes without activity and campaigns after six months. The time limit for campaigns may not exceed two years.

Data sent by us and linked to user IDs, advertising IDs or cookies are automatically deleted after 14 months. Data whose retention period has been reached is automatically deleted once a month.


Google Remarketing

We use the remarketing technology of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). This technology enables users who have already visited our website and online services and are interested in the offer to be addressed again through targeted advertising on the pages of the Google Partner Network. The insertion of the advertisement takes place via the use of cookies. These are small text files that are stored on the user's computer. The text files can be used to analyse user behaviour when visiting the website and can then be used for targeted product recommendations and interest-based advertising.

If you do not wish to receive interest-based advertising, you can disable Google's use of cookies for these purposes by visiting

Consent to the collection, processing and use of your personal data for identifying and preventing misuse by Profile Tracking:

With your consent to our data protection declaration you agree that we collect, process and use your above-mentioned data for the purpose of identifying and preventing misuse. In particular, your consent includes the possibility that you may be recognized on further visits to our website in order to automatically check whether there are any indications of misuse of our website. Your online profile data is used by the BLEFA GmbH exclusively to detect and prevent abuse (fraud prevention).

This consent can be revoked at any time with effect for the future. By telephone: +49 (0) 2732 777 400 or Email: This information is required for security reasons.



To improve the user experience on our website, we use Hotjar[, 3 Lyons Range, 20 Bisazza Street, Sliema SLM 1640, Malta, Europe] software. Using Hotjar we can measure and evaluate user behaviour (mouse movements, clicks, scroll height etc.) on our Internet pages. For this purpose Hotjar uses cookies on the user's end devices and can store data from users such as browser information, operating system, time spent on the site etc. in anonymized form. You can prevent this data processing by Hotjar by deactivating the use of cookies in your web browser settings and deleting cookies that are already active. You can find out more about data processing by Hotjar here:


Social media buttons on website

On our site there are buttons to recommend the site on Facebook, Twitter, Instagram and Youtube. When the page-specific buttons are displayed, data is transferred to the respective servers of the services in the USA. For this reason, these buttons are only displayed by default if the user explicitly clicks on an associated dummy graphic. In this way, no users of one of these services are tracked without wanting to use one of them. Apart from this functionality, there are no other links to Social Services on this page. This is followed by information relevant to data protection for the respective services.



Our website includes functions of the Vimeo service. These features are provided by Vimeo, LLC 555 West 18th Street New York, New York 10011, see Vimeo's ( privacy policy for more information.


YouTube plugin

Our website contains at least one plugin from the service YouTube, belonging to Google Inc. located in San Bruno/California, USA. A connection to YouTube's servers is automatically established when you visit a subpage of our website that contains a YouTube plugin. So YouTube can evaluate which pages of our website you have visited. If you are also logged in with your YouTube account, YouTube can associate your browsing habits with your profile. You can prevent this if you log out of your YouTube account before visiting our website. For more information about YouTube's collection and use of your information, please visit


Data processing for advertising purposes

We will only use your data for our own advertising purposes. We do want to inform you about new products, our services and events of interest. So we will also use your data to recommend certain products, services or events that may be of interest to you in addition to your purchases. We only evaluate purchase history and send corresponding advertising by post or email to existing customers for products and services of BLEFA GmbH, taking into account your legitimate interests. We only use email with your consent, which you can revoke at any time with effect for the future by emailing us at: or by telephone: +49 (0) 2732 777 400.

Newsletters will only be sent to you on the basis of a separate consent.
Further information on your rights can be found in the section "Rights of persons concerned".


Recipients of personal data

Within the scope of the statutory powers, your personal data will be disclosed to the following companies within the EU:

- PiSA sales GmbH, Fredericiastraße 17-19, D – 14050 Berlin

- Sage GmbH, Franklinstraße 61-63, 60486 Frankfurt am Main

- syska, Am Sandfeld 15, 76149 Karlsruhe

Duration of data storage

We store your data for as long as required for the respective purpose.


Rights concerned

Your rights as a data subject are comprehensively guaranteed by BLEFA GmbH.

Objection to advertising

You can object to the use of your data for advertising purposes without incurring any costs other than the transmission costs according to the basic rates. The following contacts are available for this purpose.


Company Name: BLEFA GmbH

Data Protection Officer: Herr Frank Kufeld

Street: Hüttenstraße 43 

Postciode, City: D-57223 Kreuztal

Phone Number: +49 (0) 2732 777 400

E-mail address:


Revocation of consent

You can revoke your consent to the processing of personal data at any time with effect for the future. Please note, however, that this may require you to re-enter your data before making a new purchase.


Right of objection

You have the right to object at any time for reasons arising from your particular situation to the processing of your personal data on the basis of the following provisions:

- the processing is necessary for the performance of a task in the public interest or in the exercise of official authority conferred on the controller, or

- the processing is necessary to safeguard the legitimate interests of the data controller or a third party, unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, prevail, in particular where the data subject is a child.

If you make an objection, we will no longer process your personal data in this case, unless we can prove compelling reasons worthy of protection for the processing which outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal requirements.


Further rights

The following rights are available to you with regard to your stored personal data:

-              Information

-              Correction

-              Deletion or restriction of processing

-              Objection to processing

-              Data portability

-              Right of appeal to regulators.


Contacts: How can I exercise my above rights?

To exercise your rights, you can use the contact form or contact either the company name

BLEFA Kegs Inc., telephone: +1 615 462-4335, Email: info[at] or to the data protection officer Frank Kufeld :

We will process your enquiries immediately and free of charge in accordance with legal requirements and inform you of the measures we have taken.


Update and change

The data protection declaration must be adapted from time to time to the current circumstances and legal situation. Please check the data protection declaration before using our website to keep up to date with any changes or updates.